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Using Instagram Ads to Sign Up New Campers

Posted on October 20, 2015

We are absolutely loving Instagram ads over here at Social Summer Camp! In addition to being a brand new advertising platform for us, they have some unique advantages that we really enjoy: 1. Targeting: The targeting of Instagram ads is exactly the same as targeting of Facebook ads. Facebook's targeting is some of the best in the business, so we were absolutely thrilled to see so many great targeting options for Instagram. 2. Creative: In addition to doing one photo, you can also use...

Signing Up New Campers: A Social Summer Camp Case Study

Posted on September 17, 2015

in Social Strategies

by Blake Sunshine

0 Comments

Our number one focus at Social Summer Camp is helping our customers sign up new campers. Today I am so excited to present some anonymous results from one of our clients. All of their leads came directly from Facebook Ads and Google AdWords. This camp was able to sign up 9 families at a cost per customer of just over $1,000. These are fantastic results for camps, who have a lifetime value of MUCH larger than $1,000 a camper. If you aren't...

We’ll take care of it!

Posted on July 21, 2015

in Camp Inspiration

by Blake Sunshine

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I recently read a post by Seth Godin that had me thinking about how we try to operate at Social Summer Camp. Here is what the post said: "There are endless opportunities for people and organizations that can reliably and fairly take a problem off our hands. "I'll take care of it," and I'll do it well, at least as well as you can, for a price that won't make you feel stupid. "I'll take care of it," and I won't come...

Summer is here!

Posted on June 11, 2015

in Camp Inspiration

by Blake Sunshine

0 Comments

We absolutely love summer at Social Summer Camp (no surprise, we are camp people after all!). It's hard to believe that another summer is upon us and that our 40+ clients are in their "playoff" season. As a part of our services during the summer we help camps reach a few of their marketing goals. We help summer camps: 1. Get their best summer content out to their current families 2. Get more parents to share their best summer content 3. Reach more people...

Instagram advertising for summer camps

Posted on June 8, 2015

in Social Tools

by Blake Sunshine

0 Comments

Instagram is finally ready to roll out advertising to small and medium size businesses, including summer camps! In a recent article in TechCrunch they said, "After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns." BUT...

GIFs on Facebook

Posted on May 29, 2015

in Uncategorized

by Blake Sunshine

0 Comments

This is sort of a silly update, but I want to always keep you informed on what is hip in social media! :) You can now post GIFs to Facebook and they will show up both on desktop and mobile! Even though GIF links currently only work on personal profiles and not on pages, I am sure it is only a matter of time before you can use them on your page as well. Not sure what a GIF is? Take a...

Email Open Rate Versus Social Media Open Rate

Posted on March 9, 2015

in Uncategorized

by Blake Sunshine

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This is a post from the Social Summer Camp blog archives that I find to still be VERY relevant today. One of the most successful ways for camps to market is through email. I happen to love email marketing, especially if like most camps you already have a list of parents and campers who have opted-in to receiving your newsletters and updates. That being said, I am definitely concerned about email marketing open rates and how camp email marketing has become less...

Using the right image for your Facebook ads

Posted on March 2, 2015

in Social Tools

by Blake Sunshine

0 Comments

Using the right image for your Facebook ads is really important! It is one of the most important levers you can pull in making sure that your ads reach more people and perform well. Luckily summer camps have great images from their summer photographers, which means they always have an arsenal of photos to use for Facebook posts. Still, I see camps all of the time using images that don’t perform well on Facebook. Here are five quick tips to make...

Faceboook has over 200 million active advertisers

Posted on February 25, 2015

in Social Tools

by Blake Sunshine

0 Comments

Facebook announced yesterday that they have over 200 million active advertisers. Are you one of them? Facebook ads are extremely effective in reaching your target audience of moms who are looking for great summer programs for their children. I don’t think many people realize that there is a very specific formula for setting up a successful Facebook ad. The reason that most people don’t realize this is because Facebook makes it very difficult to actually set up a successful ad. I...

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