Want to reach your campers with a targeted message on social media? Instagram is the place to be! Over 1 billion people actively use Instagram each month, and 500 million use Instagram stories every day. Here are some quick tips to get active on Instagram. 1. Set up your account - Go to Instagram.com and set up your camp's account. Find a few camps to start following and see what types of photos are getting good engagement. Post to your other...
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In just a few weeks Facebook is changing the text and aspect ratios for ads on its Mobile News Feed. The updates roll out on August 19, 2019, and aim to “match the look and feel of the new Facebook design introduced earlier this year.” This may seem like just another of the hundreds of updates Facebook rolls out annually, but these changes are important for online advertisers to understand and embrace. There are a few key changes to the...
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It may be engaging and fun to add the newest, hottest song to a video to welcome back campers; however, it is likely that the video will be flagged for copyright infringement and you will face some consequences. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights granted by the federal Copyright Act. Copyright was created to protect the work of artists and creatives so that they can have legal recourse when someone uses their...
Read MoreA lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...
Read MoreWith the alarming growth of social media platforms, there seems to be a new social media app and network popping up on a weekly basis. Recently, We Heart It, a social media platform similar to Pinterest, sparked our interest. With nearly 30 million active users ( 80% being under 25 ) We Heart It is quickly becoming one of the go-to social media networks to reach teens, behind Instagram, Twitter and Facebook. What is We Heart It? Similar to Pinterest and Instagram, We Heart It is...
Read MoreA few months ago LinkedIn launched sponsored updates. According to their blog post, "Sponsored Updates can be seen on desktop, smartphone and tablet devices and will clearly be marked “sponsored,” appearing in the member’s homepage feed along with the organic posts from their network and the companies they follow. Members will have the option to “Follow” the sponsoring company as well as “Like,” “Comment” and “Share” posts with their network." In order to take advantage of this, camps will need to...
Read MoreThe next entry in this series on how to make your Facebook posts more engaging revolves around post type. According to SocialBakers, who looked at over 5,000 Facebook posts in the past year, the most engaging posts on Facebook include photos. However, depending on the kind of content you create, other types of posts can be equally engaging for your summer camp: Photo: As mentioned above, this is the most engaging type of post. Camps have amazing imagery and photo collections, so use...
Read MoreAlmost every summer camp has a Facebook page and it is extremely important to take advantage of the insights that Facebook provides you to grow and optimize your page. I am going to quickly walk you through my page's insights so you can see what metrics are important to track. On the main page of Facebook insights there are three panels available: page likes, post reach and engagement. The most important of these three to take a deeper look at is post...
Read MoreWatch this video to learn more about Facebook ad targeting for summer camps. Email blake@socialsummercamp.com with any questions! http://www.youtube.com/watch?v=SgRJ-hS4SmM...
Read MoreGoogle offers summer camps some great tools for learning more about what prospective parents are searching for. One tool, Google Trends, allows you to see what search terms are being searched for at certain times of the year. The image below shows last year's trend for searches using the following terms: summer camp texas (red), summer camp maine (blue) and summer camp new york (yellow). Understanding Google Search Insights could help you boost your website's traffic. The trend lines show what...
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