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More Social Media Content Does Not Equal Better

Posted on July 20, 2018
in Social Strategies
by Blake Sunshine
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Anyone who has ever been a client of Social Summer Camp knows that we recommend posting daily on social media during the summer. We recommend daily posting because of 1) increased attention on our social media pages and 2) the quality of content available during the summer. However, I've noticed a trend recently where camps are posting 3, 4 or sometimes even up to 5 times a day during the summer. The bad news for these camps though is that...

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Should My Summer Camp Advertise Through The Fall?

Posted on July 11, 2018
in Social Strategies
by Blake Sunshine
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As visiting day approaches and camp starts winding down, I get asked one question A LOT by my clients. "Now that summer is over, can I take a break from advertising?" Is it really worth spending money on ads through the the fall? The answer is (obviously) a resounding yes, but I wanted to explain why we think it is so important. Don't Lose Momentum Summer is the most important marketing time of the year. You create daily content for social media,...

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Advertising During The Summer for Summer Camps

Posted on May 24, 2017
in Social Media Roundup
by Blake Sunshine
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Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

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Quick Tips for Phone Call Follow Up

Posted on May 11, 2017
in Social Strategies
by Blake Sunshine
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Phone follow up is absolutely crucial for summer camps reaching out to prospective families. We have included some of our favorite follow up tips below. Phone Call Follow Up Quick Tips: Avoid the opening statement blunder: “I was calling to follow up on your info request.” “I am calling to see if you had any questions.’ “I just wanted to make sure you got my e-mail.” “The reason for my follow up was to see if you had come to a...

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During Summer Marketing Strategy

Posted on April 12, 2017
in Uncategorized
by Blake Sunshine
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Ever since I started Social Summer Camp, I’ve been baffled at how summer camps focus on marketing and recruiting all winter and spring long, only to completely stop marketing when summer starts. This isn’t just bad business, this is a crucial mistake! Summer is THE most important marketing time of the year. During this time, we have an amazing opportunity to amplify your message to the friends and family of your campers and significantly grow word of mouth. What we do...

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Lead Form Ads Come to Instagram

Posted on March 6, 2017
in Social Strategies
by Blake Sunshine
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If you have been a loyal Facebook Lead Form Ad user like we have, today brings great news! Lead Form Ads are now available on Instagram. You create the ad similar to a Facebook Lead Form Ad, but now you will want to select the placement of "Instagram" when you edit the placements. Here is the official news from Facebook: "Lead ads are now available on Instagram, a popular mobile app used by more than 600 million people each month. 60% of...

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Share Multiple Photos in One Instagram Post

Posted on February 22, 2017
in Social Tools
by Blake Sunshine
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If you have ever felt like you might be over-posting on Instagram, this update will be very helpful for you! According to Instagram: "Starting today, you can share multiple photos and videos in one post on Instagram. With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all." When you upload a...

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Facebook Introduces Automated Ad Rules

Posted on February 21, 2017
in Social Tools
by Blake Sunshine
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Less busy work, more optimization - that’s the goal of Facebook’s new Automated Rules tool for ads. Using this new feature, you can create rules and resulting actions to automatically apply to ads. Last Fall, Facebook introduced this new feature to help marketers speed up the ad optimization process. If you’re like most people, you probably spend a lot of time checking in on your ad performance. Now, Facebook can carry some of that weight to make your marketing duties a...

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Saving Our Summer Camp Clients Money

Posted on October 18, 2016
in Social Tools
by Blake Sunshine
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A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

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5 Changes Facebook Made to Your Business Page

Posted on August 24, 2016
in Social Tools
by altadmin
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You may have noticed a few notable changes on your business page over the summer. Facebook rolled out a number of new features in July, causing the way business pages look, feel and function to be different. Here’s some highlights from those changes: 1. Cover Photos If you designed your cover photo to accommodate for the square where your Facebook profile photo once lived, it’s probably time for an update. Your profile photo no longer sits on the bottom left portion...

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