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Measuring social media success for summer camps

Posted on July 2, 2013
in Social Strategies
by Nick Middleton
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As part of the Social Summer Camp social media program for summer camps, I work with each camp to put together a short, medium and long-term measurement plan. A solid measurement plan is one of the most important aspects of a great social media program. Many summer camps are using social media, but have not figured out how to measure success. If you are running a social media program and not measuring results, try some of these short-term measurement ideas: Using Google...

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Growing your camp is possible with social media

Posted on July 1, 2013
in Camp Inspiration
by Nick Middleton
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Many camps tell me they aren't interested in social media consulting because they aren't looking to grow their enrollment. While this is a great problem to have, I'm disappointed to hear about camps that aren't interested in growing past their current state. Of course, it is normal for camps to be comfortable with their current size, and it's true that growing a camp past its capacity can be time-intensive and expensive (more staff, more buildings, etc.) But what I want...

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Twitter Advertising for Summer Camps

Posted on June 21, 2013
in Social Tools
by Nick Middleton
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Twitter released its self-serve advertising product to the public in April 2013 in an effort to give more small businesses the opportunity to share their message.   For summer camps Twitter advertising can be a great way to: 1. Make sure your important messages get read - We all know how easy it is to miss a tweet! Camps can promote specific tweets in an effort to make sure that they are reaching their current followers. 2. Target potential parents to drive camp sign-ups...

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How to hire a social media consultant for your summer camp

Posted on June 19, 2013
in Social Strategies
by Nick Middleton
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Hiring a social media consultant for your summer camp can be extremely overwhelming. I get asked all sorts of questions by camps who are unsure of the process and benefits of hiring a consultant. Some common objections I hear are: I already have a marketing associate on staff I have a social media intern who is responsible for this We already use social media We don't want to invest in social media because it does not drive our business results These...

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