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Summer is quickly approaching and I get asked a lot if camps should continue to run Google and Facebook ads during the summer. I definitely understand this question and realize that it can add up to some pretty significant budget savings if you can pause your ads during the summer. BUT, you really shouldn't. Why you ask? 1. Summer is when you have the best content! You have to take advantage of marketing yourself at a time when you have the...

AdWords Certification

Posted on May 13, 2014

in Social Strategies

by Blake Sunshine

Did you know that Google has an AdWords certification program? This means that any advertiser can take two Google AdWords exams that help qualify them in terms of running your AdWords account. I highly recommend asking whoever runs Google Adwords for your summer camp if they are AdWords certified. The team at Social Summer camp is Adwords certified and we feel confident in helping you run successful, ROI positive campaigns! ...

Social Media for Your Industry

Posted on April 22, 2014

in Camp Inspiration, Social Strategies

I know about 99.9% of my readers are from the Summer Camp industry, but I love figuring out how social media can be used for all industries! I was approached by the father of one of my amazing clients to write a blog post for his Photography blog. If you are looking for social media tips for photography (or any industry), this blog is definitely the place to go. Here is an excerpt from the post: Recently articles have been swirling around...

Facebook New Right Hand Side Ads

Posted on April 15, 2014

Facebook just announced that Right Hand Side ads will now be different on Facebook. The ads will be bigger and will allow for more creative media design. Newsfeed ads will still be available after the change. Although the new ads will be more expensive, the change will likely be worth it. The new designs are expected to have three times the engagement of the old ads – meaning more people should click through to your website. Here is how the...

Most-Used Social Networks on Mobile in the U.S.

Posted on April 10, 2014

I'm always encouraging my camps to figure out a strategy for mobile. I found this great chart in Mashable I wanted to share with you all that discusses % of time spend on mobile for certain social networks. It's not surprise that Instagram is almost at 100% (given that they barely have a desktop all), but I love to see how high Pinterest, Twitter and Facebook are too. The chart below from Statista can be found here. If you haven't figured out...

Facebook Ad Delivery

Posted on April 8, 2014

in Social Strategies

I wanted to take a few minutes to share this article from Facebook's FAQ on ad delivery. "Facebook's ad system uses an algorithm that chooses the best ad to display based on a variety of factors, including the historical performance of each ad and their bids. The bid necessary to win our ad auction will fluctuate as our system learns more about your ad based on its actual performance, and as the pool of competing ads changes." Optimize your Page "Make your Page engaging...

Pulling Instagram Stats

Posted on April 3, 2014

I get asked a lot about pulling Instagram stats for your camp. Right now there are not a lot of tools that allow you to pull Instagram stats, but I do recommend trying Iconosquare. Iconosquare provides you will the following metrics: - Followers - Likes - Comments - Like per piece of media - Lost followers - Top performing content - Tag usage - Post history If you know of any other Instagram metrics sites, please comment below. Until then, I'll be getting my metrics from Iconosquare....

On Moving Fast

Posted on April 1, 2014

in Camp Inspiration

When I worked at Facebook, my favorite motto was "Move Fast." To this day, I still always err on the side of moving fast as opposed to waiting to ship something until it reaches perfection. Sometimes though, I move so quickly that I forget to share with you all some of the things that are on my mind. This blog post is a combination of all of those things! So here is what's on my mind: 1. The death of organic reach: I...

Instagram Reaches 200 Million Users

Posted on March 27, 2014