Blog

Many camps stop advertising during the summer. I've written in detail before about why you shouldn't do that, but if you camp decides to try out during summer advertising below is a great plan to follow: Promote your best content to friends of fans With daily posting during the summer you should have a lot of new content coming out! Use this content and promote it to your friends of current fans in target zip codes. We want potential customers...

Saving Our Summer Camp Clients Money

Posted on October 18, 2016

in Social Tools

by Blake Sunshine

A lot of people think that when you hire a camp consultant you are going to spend a lot of money. While this may be true (you do spend money on ads and consulting), I've found that most of my clients do end up saving money in some way or another while working with Social Summer Camp. Recently, I took on a new client who was running AdWords by himself. He hired us because he wanted to be more efficient with...

Social Media for Summer Camps: The Ever Changing Summer Camp Industry

Posted on July 21, 2016

in Camp Inspiration, Social Strategies

by Blake Sunshine

Even though the summer is our busiest time at Social Summer Camp (750 social media posts written a week...

Creating A Blog For Your Summer Camp

Posted on April 24, 2014

Creating and maintaining a blog for your summer camp is an awesome way to get traffic to your site and increase the overall brand awareness of your camp! If you don't already have a blog for your summer camp, below are some tips to get you started: Blog Content & Posting Tips: Know your audience and ensure that your content is relevant and aligned with their interests Post at least weekly or twice a week, if possible Keep posts brief and use photos that...

New ideas for camps using Twitter

Posted on February 11, 2014

in Social Strategies, Social Tools

When I spoke at CampMinder Camp a few weeks ago, I was on a panel discussing Twitter. Prior to the panel I brainstormed a few ways that camps can use Twitter and I wanted to share them below. How camps can use twitter: - Promotion (sign up more campers with conversion tracking) - Real-time information sharing (specifically during camp) - Cross promotion with partners and other brands - Connect with mommy bloggers - Reach new target populations (22% of online African American users are Twitter users,...

The marketing funnel for summer camps

Posted on January 7, 2014

It's always interesting to me how old marketing techniques come back to life after they have disappeared for a while. Case in point, the marketing funnel! The marketing funnel is constantly talked about in regards to traditional marketing, but was never really talked about in regards to social media marketing, until recently. I think it's one of the most important strategies camps can use when they are marketing to parents. Most camps are decently good at loyalty. Their campers and moms...

Marketing your camp’s event on Facebook

Posted on October 30, 2013

Does your camp have open houses, city visits, home parties, etc? If so, you should be marketing them on Facebook. Here are a few quick tips for your camp to market an event successfully on Facebook. 1. Create a Facebook event with fun photos and information on the event 2. Add multiple admins and ask them to invite friends to the event 3. Invite fans in the event's location to your event 4. Encourage your fans to invite their own friends to the Facebook...

Snapchat for Camps

Posted on October 28, 2013

in Social Tools

Snapchat is a very cool real-time photo chatting app on iOS and Android. According to Business Insider, they have 350 million photo uploads DAILY. It may still seem like a little app to a lot of people, but the growing popularity among middle and high school aged students is something that most marketers (including camp marketers) can not ignore. I always like to look toward big brands for advice on what smaller brands should be doing when a new social medium...

Social marketing v. traditional print media

Posted on October 4, 2013