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How to Keep Your Content Feeling Fresh Each Social Media Platform

Posted on December 6, 2017
in Social Strategies
by Breanna Salinas
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Written by Social Summer Camp intern, Breanna Salinas. In the world of marketing, social media is comprised of huge platforms that many businesses use to promote their services or products. Successful accounts are able to deliver content that makes their followers engaged. Your social media relevancy relies heavily on your content. The most challenging obstacle for planning a social media strategy is making content appropriate for its platform. It can be difficult to make sure your content is both engaging and effective....

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Promoted Tweets on Twitter for Summer Camps

Posted on October 20, 2014
in Social Tools
by Blake Sunshine
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A lot of camps have recently been asking me about Promoted Tweets on Twitter. These are essentially just Twitter ads that are promoted to reach a specific target audience. Twitter recently analyzed 200,000 promoted tweets and shared some best practices with the public that I am now sharing with you. 1. Be brief: "Stay under 100 characters per tweet, which Twitter says gets 18% more engagement. For an even more effective campaign, Twitter suggests aiming for three to six Promoted Tweets...

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Twitter Fave People Feature

Posted on March 25, 2014
in Social Tools
by Nick Middleton
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As Twitter becomes more popular and people start to follow more users, it is easy to miss out on tweets you care about.  A new “Fave People” section has recently been added to Twitter and is being tested by some Android users. This allows you to create lists of your favorite Twitter follows to view their tweets easily, as well as receive notification each time they tweet. This could be beneficial for camps because rather than scrolling through the feed to...

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New ideas for camps using Twitter

Posted on February 11, 2014
in Social Strategies, Social Tools
by Nick Middleton
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When I spoke at CampMinder Camp a few weeks ago, I was on a panel discussing Twitter. Prior to the panel I brainstormed a few ways that camps can use Twitter and I wanted to share them below. How camps can use twitter: -       Promotion (sign up more campers with conversion tracking) -       Real-time information sharing (specifically during camp) -       Cross promotion with partners and other brands -       Connect with mommy bloggers -       Reach new target populations (22% of online African American users are Twitter users,...

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Twitter Conversion Tracking

Posted on January 23, 2014
in Social Tools
by Nick Middleton
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Back in December Twitter announced that they were launching conversion tracking! Now we can easily track conversions across Twitter, Facebook and Google. Measurement has never been more simple. According to Twitter, "It’s critical for advertisers with direct response objectives to be able to understand the impact of Twitter ads on their bottom line. With that in mind, we’re announcing the general availability of conversion tracking, a measurement and reporting tool which will help advertisers understand the full conversion impact of impressions and...

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What should summer camps tweet?

Posted on July 12, 2013
in Social Tools
by Nick Middleton
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A few months ago Twitter came out with a great study on the top-performing tweets from the past year. They analyzed over 20,000 promoted tweets to understand what drove the most action among their advertisers. Summer camps can take some cues about what to tweet from their analysis. Here are the four calls to action they found performed the best: #1 Ask for a download: If your camp has a mobile app, this is a great call to action for your tweets....

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Twitter Advertising for Summer Camps

Posted on June 21, 2013
in Social Tools
by Nick Middleton
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Twitter released its self-serve advertising product to the public in April 2013 in an effort to give more small businesses the opportunity to share their message.   For summer camps Twitter advertising can be a great way to: 1. Make sure your important messages get read - We all know how easy it is to miss a tweet! Camps can promote specific tweets in an effort to make sure that they are reaching their current followers. 2. Target potential parents to drive camp sign-ups...

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