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Promoted Tweets on Twitter for Summer Camps

Posted on October 20, 2014
in Social Tools
by Blake Sunshine
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A lot of camps have recently been asking me about Promoted Tweets on Twitter. These are essentially just Twitter ads that are promoted to reach a specific target audience. Twitter recently analyzed 200,000 promoted tweets and shared some best practices with the public that I am now sharing with you. 1. Be brief: "Stay under 100 characters per tweet, which Twitter says gets 18% more engagement. For an even more effective campaign, Twitter suggests aiming for three to six Promoted Tweets...

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New ideas for camps using Twitter

Posted on February 11, 2014
in Social Strategies, Social Tools
by Nick Middleton
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When I spoke at CampMinder Camp a few weeks ago, I was on a panel discussing Twitter. Prior to the panel I brainstormed a few ways that camps can use Twitter and I wanted to share them below. How camps can use twitter: -       Promotion (sign up more campers with conversion tracking) -       Real-time information sharing (specifically during camp) -       Cross promotion with partners and other brands -       Connect with mommy bloggers -       Reach new target populations (22% of online African American users are Twitter users,...

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Twitter Conversion Tracking

Posted on January 23, 2014
in Social Tools
by Nick Middleton
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Back in December Twitter announced that they were launching conversion tracking! Now we can easily track conversions across Twitter, Facebook and Google. Measurement has never been more simple. According to Twitter, "It’s critical for advertisers with direct response objectives to be able to understand the impact of Twitter ads on their bottom line. With that in mind, we’re announcing the general availability of conversion tracking, a measurement and reporting tool which will help advertisers understand the full conversion impact of impressions and...

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Twitter Advertising for Summer Camps

Posted on June 21, 2013
in Social Tools
by Nick Middleton
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Twitter released its self-serve advertising product to the public in April 2013 in an effort to give more small businesses the opportunity to share their message.   For summer camps Twitter advertising can be a great way to: 1. Make sure your important messages get read - We all know how easy it is to miss a tweet! Camps can promote specific tweets in an effort to make sure that they are reaching their current followers. 2. Target potential parents to drive camp sign-ups...

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