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Videos Getting a Boost in News Feed

Posted on September 23, 2014
in Social Tools
by Blake Sunshine
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There was a really interesting article in the NY Times a few weeks ago about how Facebook's news feed is giving a huge boost to video. According to the article, "Since June, Facebook, which has about 1.3 billion monthly users worldwide, has served up an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly...

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Using Hyperlapse For Your Camp

Posted on September 15, 2014
in Social Tools
by Nick Middleton
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Last month Instagram introduced Hyperlapse, a new app to capture high-quality time lapse videos even while in motion. After downloading Hyperlapse, it really is a very simple tool to use! There is not need to create an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop! After recording, you simply choose a playback speed and can instantly share your video to Instagram. This new app is a great and easy way share...

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Promoting Videos on Social Media

Posted on August 11, 2014
in Social Strategies
by Blake Sunshine
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Now that camp is almost over, it is time to take a look at all of your digital assets from the summer. One of the most important assets to look at is your camp videos. Whether you had a professional videographer or not, you will want to take an inventory of the videos you have. Once you have the inventory taken care of, upload all of your relevant videos to YouTube or Vimeo (whichever your camp uses). Once they are uploaded,...

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Facebook Tests Related Videos

Posted on July 10, 2014
in Uncategorized
by Nick Middleton
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Facebook is testing a new "related videos" feature that surfaces similar videos after you finish watching one in your mobile News Feed, similar to You Tube recommended videos. This is a new feature that's currently being tested on mobile to help users discover more videos they may be interested in, noted in a recent article published by Mashable. In June, Facebook announced that users who regularly watch videos on the platform will see even more videos in their News Feed, and even made tweaks to the news feed algorithm in order...

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Facebook Video Ad Updates

Posted on June 19, 2014
in Uncategorized
by Nick Middleton
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If your camp has some great video content that you would love to share, this week’s news out of Facebook should be particularly exciting! You can now select “video views” as an objective when creating Facebook ad campaigns. This new objective automatically optimizes your ad performance by displaying your video ads to the users in your target audience who are most likely to watch videos on the site. Facebook is also improving the efficiency of the video ads themselves by adding two...

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