Updates to Facebook Lead Form Ad
Facebook Lead Form Ads have been an incredible marketing solution for summer camps and this past week Facebook made some really useful changes. These changes should help make these ads even more powerful. According to Facebook you can now:
Save time with duplicate forms
“In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns. For example, if an advertiser is running a global lead ad campaign that requires specific questions for each market, they can copy an existing lead ad form and make edits to the form fields, instead of manually re-entering the same information into each form.”
New CRM partners
“Businesses can get the most out of lead ads with CRM integration. We’ve added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions.”
Create more captivating lead ads with video
“Video is a powerful way to engage people and convey your message, and now it can be used with lead ads. Video lead ads function the same way as lead ads with photos do. When people click on the call to action button below the video, they’ll be directed to the lead ad form.”
I’m especially excited about the changes available with the CRM partners! Are you using Facebook lead form ads yet?